The pandemic deepened a phenomenon that we had already seen for a long time: traditional retail is facing an unprecedented disruption, due to a combination of factors.
Although the growth of e-commerce operations had been sustained for several years, 2020 was explosive as a result of the mobility restrictions imposed in the world by COVID-19.
Retail must look at the incorporation of innovation and continuous improvement in its e-Commerce strategies not only to reach more people or position itself as a cutting-edge company: today it is an imperative for all companies that want to survive.
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1. Introduction: E-commerce growth and consumer transformation
2. Optimized e-commerce: the essential steps
3. Breaking down barriers: obstacles that complicate the growth of e-commerce